Wednesday, January 20, 2016

Science Of Persuasion

Science Of Persuasion This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
To inquire about Dr. Robert Cialdini or a Cialdini Method Certified Trainer (CMCT) for an upcoming speaking engagement or persuasion training, please contact INFLUENCE AT WORK at 480.967.6070 or for availability & speaking fees.

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at or call 480.967.6070.

To order a poster of the final screen shot, visit!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and

Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive and The Small BIG: Small Changes That Spark Big Influence. For more information on The Small BIG, visit
For our latest, animated videos from THE SMALL BIG, visit - narrated by Dr. Cialdini, - narrated by Mr. Steve Martin, - narrated by Dr. Noah Goldstein.

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